Multiple Choice
The percentage of households in a market that are tuned to a particular television show or radio station is referred to as _________.
A) gross rating points
B) audience allocation
C) target audience reach
D) rating
E) reception rate
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q100: Software programs called _, is a form
Q101: In the film Runaway Bride, Julia Roberts
Q102: Much of Google's success is based on
Q103: America's dairy farmers and milk processors use
Q106: One advantage of using newspapers as an
Q107: A form of promotion where creating products
Q108: A basic approach to scheduling when seasonal
Q109: Advertisements designed to build goodwill or an
Q110: Recent Bayer ads stating "We cure more
Q199: What is cooperative advertising?