One Way TV Advertising Can Reduce Wasted Coverage Is Through

Multiple Choice

One way TV advertising can reduce wasted coverage is through

A) identifying the target market it wishes to address within the first three seconds of the commercial so the message can be ignored by non-targeted viewers.
B) running the ads through less expensive specialized cable and satellite channels that are narrowly focused.
C) running shorter ads in a greater number of geographical areas.
D) identifying specific times of day or night when their target audience would be more likely to tune in.
E) running a series of themed ads so that the message would be more noticeable to their target markets.