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    Marketing the Core Study Set 2
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    Exam 16: Advertising, Sales Promotion, and Public Relations
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    One Advantage of Using Newspapers as an Advertising Medium Is
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One Advantage of Using Newspapers as an Advertising Medium Is

Question 34

Question 34

Multiple Choice

One advantage of using newspapers as an advertising medium is their


A) ability to cover mass markets.
B) excellent use of color graphics.
C) long consumer response.
D) their relatively low cost.
E) limited distraction from other features.

Correct Answer:

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