Product Placement Refers to

Multiple Choice

Product placement refers to

A) the consumer promotion that involves the use of a brand-name product in a movie, television show, video, or a commercial for another product.
B) the relative value of a product's physical location based on line-of-sight positioning.
C) competition amongst manufacturers to ensure their brand is the first to be placed on retailer's shelves or in showrooms.
D) the use of a brand-name product in a move, television show, or commercial without the manufacturer's knowledge or permission, and without compensation.
E) a strict standardized fee paid by producers of movies, television products, or commercials for the rights to use a brand-name as a backdrop in one of their creative scenes.