In 2007, 7-Eleven Rebranded 11 of Its American Stores and One

Multiple Choice

In 2007, 7-Eleven rebranded 11 of its American stores and one Canadian store as "Kwik-E-Marts", selling some real-life versions of products seen in episodes of the Simpsons such as Buzz Cola and Krusty-O's cereal.This form of promotion is referred to as _________.

A) product placements
B) product continuity
C) sub rosa advertising
D) subliminal direction
E) reverse product placement