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    Marketing the Core Study Set 2
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    Exam 15: Integrated Marketing Communications and Direct Marketing
  5. Question
    What Are the Strengths and Weaknesses of Using Personal Selling
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What Are the Strengths and Weaknesses of Using Personal Selling

Question 17

Question 17

Essay

What are the strengths and weaknesses of using personal selling in the promotional mix?

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Because personal selling usually involve...

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