The Key Goal for Retailers in the Accelerated Development Phase

Multiple Choice

The key goal for retailers in the accelerated development phase of the retail life cycle is to

A) recover start-up costs.
B) establish a dominant position in the fight for market share.
C) delay entering the decline stage of the life cycle.
D) find ways of discouraging their customers from moving to low-margin, mass-volume outlets.
E) establish a retail concept which is a sharp departure from existing competition.