"Value" Involves the Judgment by a Consumer of the Worth

Multiple Choice

"Value" involves the judgment by a consumer of the worth and desirability of a product or service __________

A) relative to the amount of time and energy a consumer puts into the purchase process.
B) based upon the value assigned to similar items owned by the consumer's peers.
C) that results from performing a careful break-even analysis.
D) relative to substitutes that satisfy the same need.
E) based upon the differential between the customer's "needs" and the customer's "wants."