Which of the Following Statements Regarding Market Share Pricing Objectives

Multiple Choice

Which of the following statements regarding market share pricing objectives is most accurate?

A) A market share pricing objective is often difficult for product managers since stockholders are looking for immediate profits and obtaining market share usually takes time.
B) Although increased market share is a primary goal of some firms, others see it as a means to other ends such as increased sales or profits.
C) Selecting market share as a pricing objective is particularly effective if industry sales are beginning to rise or peak.
D) An advantage of market share as a pricing objective is that it is particularly insensitive to competitors' actions.
E) Ironically, market share pricing objectives are obtained by raising prices in order to increase consumer confidence during the decline stage of a product's life cycle.