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When Selecting a Brand Name It Is Recommended That the Name

Question 39

Multiple Choice

When selecting a brand name it is recommended that the name suggests product features; be memorable; have no legal or regulatory restrictions; be distinctive and positive; fit the company or product image; be simple and emotional and


A) be humorous or mysterious.
B) easy to spell and pronounce.
C) contain no hidden meanings.
D) suggest an air of mystery.
E) be memorable, distinctive, and positive.

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