A Product Line Is a Group of Products That Are

Multiple Choice

A product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, __________, or fall within a given price range.

A) are made of similar component parts
B) can be sold to a variety of customers
C) require high levels of R & D
D) always carry the same brand name
E) distributed through the same type of outlets