Multiple Choice
226 Thirsty Dog! (a zesty beef-flavored, vitamin-enriched, mineral-loaded, lightly carbonated bottled water for your dog) might have been a great product, but competition over shelf space is fierce and the product could not generate enough sales per square foot demanded by the retailer.The makers of this product had
A) poor product quality.
B) no economical access to buyers.
C) an insignificant point of difference.
D) incomplete market and product protocol.
E) poor execution of the marketing mix.
Correct Answer:
Verified
Correct Answer:
Verified
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