If You Are Using a Marketing Dashboard to Discover Which

Multiple Choice

If you are using a marketing dashboard to discover which cities in Florida have the weakest sales of sunscreen, which marketing metric would be best?

A) A good marketing dashboard would use every metric possible.
B) Metrics using market share, past sales, current sales, and sales forecasts for the following year.
C) Metrics using unit sales for this year and last year, by month, by city.
D) Metrics which use customer psychographics.
E) Metrics using production costs.