Idea Generation Is the Stage in the New Product Process

Multiple Choice

Idea generation is the stage in the new product process that

A) develops a pool of concepts as candidates for new-products screening and evaluation.
B) selects a single concept and scrutinizes it for all potential benefits and flaws.
C) separates ideas into two categories: consumer generated and organization generated.
D) requires the organization to perform a SWOT analysis and an environmental scan.
E) establishes a list of all departments, manufacturers, distributors, and ancillary experts who would ultimately have a stake in a product's development.