Business Analysis Refers to

Multiple Choice

Business analysis refers to

A) the stage of the new product process where the target markets are selected and resources are allotted to reach them.
B) the process of identifying market segments that show potential and eliminating those that do not.
C) the stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
D) a formal accounting of all monies spent and redistributing resources for the following fiscal year, accordingly.
E) the stage of the new product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort.