Market Testing Refers to

Multiple Choice

Market testing refers to

A) exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy.
B) placing prototype products into the hands of consumers in a closely monitored environment.
C) running marketing research experiments using different versions of a new-product concept.
D) independently run comparison tests to determine which products perform best.
E) sample tests used to determine which type of retail outlet is best suited for distributing a new product.