Which of the Following Statements Is Most Accurate

Multiple Choice

Which of the following statements is most accurate?

A) Test marketing is especially important for new-product services.
B) Expensive consumer products or costly industrial products must test market their products in extremely upscale environments to guarantee accurate results.
C) Test marketing is better suited to relatively inexpensive consumer products than for new-product services.
D) Test marketing is very expensive and can really only be used by large corporations.
E) Test market results are often less helpful than expected when the testing area is generic.