Commercialization Refers to

Multiple Choice

Commercialization refers to

A) the point at which a specialty item or innovation becomes commonplace and affordable to the average consumer.
B) the mass production of an item that previously was individually hand-crafted or hand-made.
C) the reduction of product benefits or characteristics to the point where a product becomes uniform or generic.
D) the stage of the new-product process that positions and launches a new product in full-scale product and sales.
E) the stage of the new-product process where the promotional campaign is established and advertising begins.