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  3. Study Set
    Marketing the Core Study Set 2
  4. Exam
    Exam 10: Developing New Products and Services
  5. Question
    Parallel Development Is the Responsibility of __________
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Parallel Development Is the Responsibility of __________

Question 66

Question 66

Multiple Choice

Parallel development is the responsibility of __________.


A) cross-functional teams
B) the marketing department
C) research and development
D) manufacturing and distribution
E) upper management

Correct Answer:

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