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    Marketing the Core Study Set 2
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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Offering a Product for Sale in a Small Geographic Area
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Offering a Product for Sale in a Small Geographic Area

Question 108

Question 108

Multiple Choice

Offering a product for sale in a small geographic area to help evaluate potential market actions is called __________.


A) scanning market
B) test markets
C) experimental market
D) implementation market
E) trial market

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