A Survey of Buyer' Intentions Forecast Involves

Multiple Choice

A survey of buyer' intentions forecast involves

A) starting with the last known value of the item being forecast, listing the factors that could affect the forecast, assessing whether they have a positive or negative impact, and making the final forecast.
B) making decisions without any intervening steps.
C) asking prospective customers if they are likely to buy the product during some future time period.
D) asking the firm's salespeople to estimate sales during a coming period.
E) always selecting the forecasting alternative that would allow a firm to survive financially even if the forecasts were totally incorrect.