Multiple Choice
Which of the following statements regarding the Ford Consulting Group (FCG) is most accurate?
A) FCG collects the most specific primary and secondary data possible, for their clients.
B) FCG uses statistical data exclusively, stating that marketing dashboards are too vague.
C) The primary service FCG performs for their clients is the interpretation of data rather than the collection of data.
D) The primary service FCG performs for their clients is the identification of the most appropriate consumers from whom to collect market research data.
E) FCG not only collects data and interprets it, they design the action plan to implement actions based upon it findings.
Correct Answer:
Verified
Correct Answer:
Verified
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