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Lever Europe, a Division of Unilever, Markets Its Fabric Softener

Question 19

Multiple Choice

Lever Europe, a division of Unilever, markets its fabric softener known as Snuggle in the United States in 10 European countries under seven brand names, including Kuschelweich in German, Coccolino in Italy, and Mimosin in France.These products have different packages, different advertising programs, and occasionally different formulas.From this information we can assume that Lever Europe is a(n) __________ company.


A) ethnocentric
B) multidomestic
C) transnational
D) polycentric
E) international

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