Multiple Choice
Which of the following statements regarding global brands is most accurate?
A) A global brand is marketed under the same name in multiple countries.
B) A global brand has dispersed marketing centers, each responsible for a specific region.
C) A global brand alters product formulation or service for each geographical region.
D) A global brand delivers the multiple benefits based on the GDP of each country.
E) A global brand is a collaborative effort amongst several different national firms.
Correct Answer:
Verified
Correct Answer:
Verified
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