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Tiffany & Company Knows That Japanese Are Superstitious About the Number

Question 138

Multiple Choice

Tiffany & Company knows that Japanese are superstitious about the number 4.As a result, Tiffany sells its fine glassware and china in sets of five, not four, in Japan.Tiffany has used its knowledge of __________ to avoid connecting its products with the number 4.


A) cultural symbols
B) visual icons
C) trademarks
D) brand names
E) ethnic emblems

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