A New York Carwash Owner Wanted to Open a Carwash

Multiple Choice

A New York carwash owner wanted to open a carwash in Quebec, Canada.He hired a U.S.translator to create signage for the new venture and to design some simple advertising.It was not until the business was opened that he learned that he should have used __________.His French signs actually said "car bath" instead of "car wash."

A) unispeak
B) semiotics
C) back translation
D) semantic symbolism
E) linguistic exchange