FIGURE 7-5 -Nestlé Markets Its Kit Kat (See Figure 7-5 Above) Bar

Multiple Choice

FIGURE 7-5
-Nestlé markets its Kit Kat (see Figure 7-5 above) bar globally, including Japan.In Japan, "Kit Kat" means "I hope you win." Experienced global marketers are concerned with _________ which involves using interpreters to ensure that words used in brand names or advertisements in a foreign market do not cause problems with or errors in meaning.

A) unispeak
B) semiotics
C) back translation
D) semantic symbolism
E) linguistic exchange