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Coca-Cola,Gillette Razors,and Wrigley's Gum Are Virtually Selling the Same Product

Question 268

Multiple Choice

Coca-Cola,Gillette razors,and Wrigley's gum are virtually selling the same product in other countries.This is an example of which type of international product strategy?


A) product customization
B) product adaptation
C) product extension
D) product integration
E) product invention

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