Merrill Lynch and Thompson Financial Are Two Years into a Three-Year

Multiple Choice

Merrill Lynch and Thompson Financial are two years into a three-year, $1 billion project that will put workstations on the desks of 25,000 Merrill Lynch's brokers.These machines will put the world of investing information at the broker's fingertips.Thompson, the supplier, is obligated not only to deliver technology and services on time and on budget, but to constantly improve customer-satisfaction levels among Merrill's brokers and end customers.This is a(n) example of

A) reciprocity.
B) exclusive dealing.
C) review marketing.
D) tying arrangement.
E) long-term buyer-seller relationship.