The Purchase of a Bottle of Water Is a Low-Involvement

Multiple Choice

The purchase of a bottle of water is a low-involvement purchase.How can a marketer convince people to buy a market challenger, Dasani brand water, instead of one of the numerous other brands displayed on retailers' shelves?

A) make good use of Dasani stock-outs.
B) make the purchase decision high involvement.
C) offer coupons for Dasani bottled water.
D) convince retailers to offer only Dasani water.
E) simplify the packaging to lower costs and undercut competitors' sales.