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    Marketing the Core Study Set 2
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    Exam 5: Understanding Consumer Behavior
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    The Energizing Force That Stimulates Behavior to Satisfy a Need
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The Energizing Force That Stimulates Behavior to Satisfy a Need

Question 131

Question 131

Multiple Choice

The energizing force that stimulates behavior to satisfy a need is referred to as


A) selective perception
B) antecedent state
C) motivation
D) cognitive dissonance
E) perception

Correct Answer:

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