Motivation Refers to

Multiple Choice

Motivation refers to

A) the energizing force that stimulates the behaviors of sellers to complete an exchange.
B) the energizing force that stimulates behavior to satisfy a need.
C) a subjective series of thoughts that affect the amount of time or money a customer is willing to spend when making a purchase.
D) an objective set of criteria to which a consumer will hold fast even if it results in a refusal to make a purchase.
E) the degree to which a consumer will waiver or digress from his or her consideration set.