Multiple Choice
An ad for Conesco's life insurance asks the question,"How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the hierarchy of needs?
A) physiological needs
B) safety needs
C) social needs
D) personal needs
E) self-actualization needs
Correct Answer:

Verified
Correct Answer:
Verified
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