Cary Was Offended by the Brand Name of a New

Multiple Choice

Cary was offended by the brand name of a new product for women.She believes the name of the product is demeaning and that it must reflect a negative attitude of the manufacturer towards women in general.Although this may simply be the result of __________, if other women interpret the name choice the same way, there is a likelihood this product could fail.

A) selective retention
B) selective comprehension
C) selective exposure
D) selective analysis
E) stimulus discrimination