FIGURE 5-9 -In Figure 5-9 Above, What Approach Did Colgate Marketers Use

Multiple Choice

FIGURE 5-9
-In Figure 5-9 above, what approach did Colgate marketers use to encourage consumer towards its product?

A) Change beliefs about the extent to which a brand has certain attributes.
B) Change the perceived importance of attributes.
C) Adding new attributes to the product.
D) Develop automatic responses through repeated exposure.
E) Reduce consumers risk and encourage purchases.