Multiple Choice
Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreeze was introduced, it was tagged as a pet killer by people in a chat room and the rumor spread.If Procter & Gamble had not been so convinced it was a potentially very successful product, Febreeze could have been deleted from the P&G product line as a result of
A) negative word of mouth.
B) a lack of back translation.
C) cultural insensitivity.
D) consumer ethnocentrism.
E) misinformed business strategy.
Correct Answer:
Verified
Correct Answer:
Verified
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