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    Exam 5: Understanding Consumer Behavior
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    A Reference Group That a Person Wishes to Maintain Distance
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A Reference Group That a Person Wishes to Maintain Distance

Question 140

Question 140

Multiple Choice

A reference group that a person wishes to maintain distance from because of differences in values or behaviors is referred to as a(n) __________ group.


A) primary reference
B) membership
C) aspiration
D) dissociative
E) integrated

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