Multiple Choice
Corporate culture manifests itself in many different ways: the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and
A) contracts and agreements between members of the same industry.
B) state and local laws regarding ethical business behavior.
C) the dress codes, team work, and sayings of its employees.
D) compensation plans linked not only to sales but to community service.
E) hands on involvement of shareholders with day to day marketing decisions.
Correct Answer:

Verified
Correct Answer:
Verified
Q46: Economic espionage includes such activities as illegal
Q47: Why did 33 percent of Pepsi's marketing
Q48: Spiegel Inc.sold Christmas cards on page two
Q49: Which of the following statements describes a
Q50: More than _ of the largest firms
Q52: In 1962, President John F.Kennedy outlined a
Q53: Caveat emptor refers to<br>A)the marketing concept of
Q54: Social responsibility refers to<br>A)a personal moral philosophy
Q55: A Toyota dealership in British Columbia, Canada,
Q56: Starbucks' "Bean Stock" is<br>A)the company term for