Environmental Scans Have Shown That the Population of the United

Multiple Choice

Environmental scans have shown that the population of the United States is undergoing dramatic change.Generally the population is becoming larger, older, and more diverse.By 2030, the number of people who are 65 years of age or older could make up 20 percent of the U.S.population.This change in the U.S.population is an example of __________ changes to which marketers must respond.

A) cyclical population growth
B) psychographic
C) demographic
D) situational segment
E) culturally significant