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Many Consumers Are Committed to Brands with a Strong Link

Question 79

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Many consumers are committed to brands with a strong link to social action.An example of this would be


A) McDonald's "I'm Lovin It" campaign.
B) Brita's "Filter for Good" campaign.
C) Imagine Babyz video game.
D) Liz Clairborne's "Clairborne for Men."
E) Samsung's "The Jitterbug."

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