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    Marketing the Core Study Set 2
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    Exam 3: Scanning the Marketing Environment
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    Alternative Firms That Could Provide a Product to Satisfy a Specific
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Alternative Firms That Could Provide a Product to Satisfy a Specific

Question 143

Question 143

Multiple Choice

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as


A) substitute markets.
B) target markets.
C) indirect competition.
D) cross product marketers.
E) competition.

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