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    Marketing the Core Study Set 2
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    Exam 2: Developing Successful Marketing and Organizational Strategies
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    The Fundamental, Passionate, and Enduring Principles of an Organization That
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The Fundamental, Passionate, and Enduring Principles of an Organization That

Question 83

Question 83

Multiple Choice

The fundamental, passionate, and enduring principles of an organization that guide its conduct over time are referred to as _________.


A) core values
B) strategic goals
C) corporate missions
D) corporate culture
E) corporate ethos

Correct Answer:

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