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Men's Wearhouse (MW) Caters to the Man Who Doesn't Necessarily

Question 96

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Men's Wearhouse (MW) caters to the man who doesn't necessarily enjoy shopping.The stores are located in outdoor shopping centers so that customers can get in and out quickly.Additionally the MW targets the budget-conscious consumer with suit prices ranging from $250-300.Earnings rose 23% recently, indicating that the location of the stores and the pricing strategy both are part of the MW


A) competitive advantage.
B) benchmarking expertise.
C) tactical innovation.
D) leapfrogging capabilities.
E) viable mission.

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