A Recent Congressional Initiative Mandated That the U

Multiple Choice

A recent Congressional initiative mandated that the U.S.Department of Transportation (USDOT) establish a national traffic information collection system.The marketing manager of a company that provided traffic reports for local radio stations would most likely incorporate this knowledge into its SWOT analysis as

A) a weakness if the company has an existing working relationship with the USDOT.
B) an opportunity if the USDOT will give this information directly to all radio stations.
C) a weakness if the company that provides local traffic information has no employees technologically capable of using the USDOT system.
D) a threat if the USDOT is creating a network of local traffic-information providers to address the mandate.
E) part of a marketing plan; this information would not be part of a SWOT analysis.