The American Red Cross Created a Series of Advertisements Encouraging

Multiple Choice

The American Red Cross created a series of advertisements encouraging viewers to donate blood.After viewing the advertisement, Amanda went to the local Red Cross office and donated a pint of blood.Amanda returned home feeling happy that she had performed a good deed.Was this a marketing exchange?

A) Yes, because the Red Cross ran a formal advertisement
B) Yes, because the donated blood was exchanged for a feeling of satisfaction
C) No, because the Red Cross is a non-profit organization
D) No, because no money was exchanged
E) No, because the Red Cross did not provide Amanda with a product