Target Market Refers to

Multiple Choice

Target market refers to

A) consumers who have already purchased a firm's product at least once, have been satisfied, and are likely to make repeat purchases.
B) consumers and potential consumers who have used a competitor's product and who have been dissatisfied, and who are still seeking a product or service to satisfy their needs.
C) one or more specific groups of potential consumers toward which an organization directs its marketing program to the exclusion of other potential customers.
D) one or more specific groups of potential consumers who are seeking a product for which there are no current substitutes.
E) one or more specific groups of potential consumers toward which an organization directs its marketing program.