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The United States Army Has Recently Been Both Praised and Criticized

Question 217

Multiple Choice

The United States Army has recently been both praised and criticized for its use of a popular video game-America's Army designed to reach potential recruits.The game's creator Col.Casey Wardynski wanted to provide a sense of the training and teamwork one could find in the military environment.The game is designed for "boys 14 years or older;" these players represent the Army's __________.


A) mass market
B) counter-market
C) restricted market
D) target market
E) untapped market

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