Marketing Program Refers to

Multiple Choice

Marketing program refers to

A) a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.
B) the process of selecting specific product benefits and attributes to be added or subtracted to a given product in order to create variations within a product line.
C) the marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem.
D) the allocation of resources within a firm towards individual marketing programs.
E) the selection of personnel and the assignment of specific job responsibilities for a given product or product line.