In the 19^th Century, the Belief Was That Production Created

Multiple Choice

In the 19^th century, the belief was that production created its own demand.By the early 20^th century, American companies began to produce more goods than their regular buyers could consume.At the same time, competition became more significant.The usual solution was to hire more salespeople to find new buyers.This describes the __________ era.

A) societal marketing concept
B) production
C) sales
D) marketing concept
E) market orientation