Customer Experience Refers to

Multiple Choice

Customer experience refers to

A) preconceived expectations of how a given buying situation will unfold.
B) preconceived customer expectations in terms of a product's benefits and price.
C) knowledge a customer brings to a marketing encounter prior to making an exchange.
D) the internal response that customers have to all aspects of an organization and its offerings.
E) the activities in which a firm will participate in order to create a positive buying experience for the customer.